Marketing management
Kotler, Philip
Marketing management - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - 120 p
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
9780131968530
Marketing -- Management
Étude de marché
Stratégie de marketing.
HF5145.13 / .K636
Marketing management - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - 120 p
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
9780131968530
Marketing -- Management
Étude de marché
Stratégie de marketing.
HF5145.13 / .K636
