Strategic management in the media
Keung, Lucy
Strategic management in the media - 2nd edition - Thousand Oaks, CA : Sage Ltd, 2016. - 237 p
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more
9781473929500
media--management
media--Strategic
P69 / .K264
Strategic management in the media - 2nd edition - Thousand Oaks, CA : Sage Ltd, 2016. - 237 p
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more
9781473929500
media--management
media--Strategic
P69 / .K264
