Factors influencing purchase intention toward low-cost airline : the case of chinese in-bound passengrs to thailand/
Zhu Xiaochen
Factors influencing purchase intention toward low-cost airline : the case of chinese in-bound passengrs to thailand/ Zhu Xiaochen - Nonthaburi : Panyapiwat Institute of management, 2016. - 101 Pages
Independent Study (CMBA (Business Administration (Chinese program))) -- Panyapiwat Institute of Management, 2016
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
perceived qualiy
CMBA
brand attitude purchase intertion
low-cost airline
chinese passengers
IS / .Z781F
Factors influencing purchase intention toward low-cost airline : the case of chinese in-bound passengrs to thailand/ Zhu Xiaochen - Nonthaburi : Panyapiwat Institute of management, 2016. - 101 Pages
Independent Study (CMBA (Business Administration (Chinese program))) -- Panyapiwat Institute of Management, 2016
0011-2 วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
perceived qualiy
CMBA
brand attitude purchase intertion
low-cost airline
chinese passengers
IS / .Z781F
