มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Zarantonello, Lia

The handbook of brand management scales - First Edition - London ; New York : Routledge Taylor & Francis Group, 2016. - 309 p

ISBN: 2120415742963

Subjects--Topical Terms:
Marketing research -- Statistical methods -- Handbooks, manuals, etc
Consumer behavior -- Research.
Scaling (Social sciences) -- Handbooks, manuals, etc.
management

LC Class. No.: HF5415.3 / .Z375