Principles of integrated marketing communications : a focus on new technologies and advanced theories
Ang, Lawrence
Principles of integrated marketing communications : a focus on new technologies and advanced theories Principles of integrated marketing communications - Cambridge : Cambridge University Press, 2013. - 401 p ill
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
9781107649187
Communication in marketing.
Marketing -- Technological innovations.
HF5415 / .A532
Principles of integrated marketing communications : a focus on new technologies and advanced theories Principles of integrated marketing communications - Cambridge : Cambridge University Press, 2013. - 401 p ill
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
9781107649187
Communication in marketing.
Marketing -- Technological innovations.
HF5415 / .A532
