Marketing 3.0 : from products to customers to the human spirit /

Kotler, Philip

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.

9780470598825


Marketing.

HF5415 / .K636