Applied public relations: cases in stakeholder management
McKee, Kathy Brittain
Applied public relations: cases in stakeholder management Applied public relations - Third edition - New York, NY : Routledge, Taylor & Francis Group, 2015. - 258 p
This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students.
9780415526593
Public relations -- Case studies.
Public relations.
Belangengroepen.
HD59 / .L365
Applied public relations: cases in stakeholder management Applied public relations - Third edition - New York, NY : Routledge, Taylor & Francis Group, 2015. - 258 p
This Third Edition features: *25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students * New Professional Insights commentaries where practitioners respond to a set of questions relating to their work * Increased emphasis on ethics and social responsibility * Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students.
9780415526593
Public relations -- Case studies.
Public relations.
Belangengroepen.
HD59 / .L365
