Managing today's news media: audience first
Husni, Samir
Managing today's news media: audience first Managing today's news media - Los Angeles : CQ Press, and imprint of SAGE Publications, Inc, 2016. - 218 p
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
9781452292571
Broadcast journalism
Television viewers.
œaBroadcast journalism
นิเทศศาสตร์
PN4784.B75 / H873
Managing today's news media: audience first Managing today's news media - Los Angeles : CQ Press, and imprint of SAGE Publications, Inc, 2016. - 218 p
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
9781452292571
Broadcast journalism
Television viewers.
œaBroadcast journalism
นิเทศศาสตร์
PN4784.B75 / H873
