Marketing strategy for the creative and cultural industries
Kolb, Bonita M.
Marketing strategy for the creative and cultural industries - Abingdon, Oxon ; NewYork, NY : Routledge, 2016. - 246 p - Mastering management in the creative and cultural industries .
9781138913639
Arts -- Marketing.
Performing arts -- Marketing.
Cultural industries -- Management.
NX634 / .K655
Marketing strategy for the creative and cultural industries - Abingdon, Oxon ; NewYork, NY : Routledge, 2016. - 246 p - Mastering management in the creative and cultural industries .
9781138913639
Arts -- Marketing.
Performing arts -- Marketing.
Cultural industries -- Management.
NX634 / .K655