Marketing strategy for the creative and cultural industries

Kolb, Bonita M.

Marketing strategy for the creative and cultural industries - Abingdon, Oxon ; NewYork, NY : Routledge, 2016. - 246 p - Mastering management in the creative and cultural industries .

9781138913639


Arts -- Marketing.
Performing arts -- Marketing.
Cultural industries -- Management.

NX634 / .K655