The cultural dimension of global business
Ferraro, Gary P
The cultural dimension of global business - Boston : Pearson, 2013. - 292
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. --from publisher description.
9780205900725
International business enterprises -- Social aspects.
Intercultural communication.
Technical assistance -- Anthropological aspects.
HF5415 / .F383
The cultural dimension of global business - Boston : Pearson, 2013. - 292
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. --from publisher description.
9780205900725
International business enterprises -- Social aspects.
Intercultural communication.
Technical assistance -- Anthropological aspects.
HF5415 / .F383
