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Abbey, James R.

Hospitality sales and advertising - 3rd ed - Lansing, Mich : Educational Institute, American Hotel & Motel Association, 1998. - 715

ISBN: 9780866121743

Subjects--Topical Terms:
Hospitality industry -- Marketing.
Advertising -- Hospitality industry.
Market segmentation.

LC Class. No.: TX911.3.M3 / A234