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Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 683 p. : ill.

ISBN: 9780132453134

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism trade--Marketing.

LC Class. No.: TX911.3.M3 / .K68