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Johnson, Gerry.

Exploring corporate strategy / Exploring corporate strategy : Text and cases. Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - New York : Financial Times Prentice Hall, 2008. - 1033 p. : ill.

Subtitle from cover.

ISBN: 9780273731566

Subjects--Topical Terms:
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / J213