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Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz. - 7th ed. - Boston : Pearson, c2011. - 648 p. : ill.

ISBN: 9780136118749 0273756060 (pbk. : global ed.) 9780273756064 (pbk. : global ed.)

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.122 / L589