มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Lovelock, Christopher H.

Services marketing: people, technology, strategy Services marketing - Eighth edition - New Jersey : World Scientific, 2016. - 783 p

ISBN: 9781944659011

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L589S