Crisis communication: theory and practice
Zaremba, Alan Jay
Crisis communication: theory and practice - พิมพ์ครั้งที่ - Armonk, N.Y. : M.E. Sharpe, 2010. - 245 p
Adds theoretical coverage and practical application to the traditional study of crisis communication through case analysis. This book provides a theoretical framework for understanding crisis communication. It examines the recommendations of academics and practitioners, and reviews cases that required effective communication during crises.
9780765620521
Communication in organizations
Crisis management.
Organizational communication.
HD30.3 / Z369
Crisis communication: theory and practice - พิมพ์ครั้งที่ - Armonk, N.Y. : M.E. Sharpe, 2010. - 245 p
Adds theoretical coverage and practical application to the traditional study of crisis communication through case analysis. This book provides a theoretical framework for understanding crisis communication. It examines the recommendations of academics and practitioners, and reviews cases that required effective communication during crises.
9780765620521
Communication in organizations
Crisis management.
Organizational communication.
HD30.3 / Z369
