Web survey methodology

Callegaro, Mario

Web survey methodology - Los Angeles : SAGE, 2015. - 318 p.

Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

9780857028617 9780857028600


Surveys -- Methodology.
Internet surveys.
Social surveys -- Methodology.

HM538 / .C351