Strategic management of technological innovation /

Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling. - พิมพ์ครั้งที่ - Boston, Mass. : McGraw-Hill, c2005. - 289 p. : ill.

9780071111959


Technological innovations--Management.
New products--Management.
Strategic planning.

HD45 / .S323