Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 522, [100] p. : ill.
Kotler's name appears first on the earlier ed.
9780131984547 9780131984547 (pbk.)
Marketing.
HF5415 / .A754 2007
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - 522, [100] p. : ill.
Kotler's name appears first on the earlier ed.
9780131984547 9780131984547 (pbk.)
Marketing.
HF5415 / .A754 2007