Specialty shop retailing : everything you need to know to run your own store /
Schroeder, Carol L.
Specialty shop retailing : everything you need to know to run your own store / [book] Carol L. Schroeder - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2007. - xviii, 412 p. : ill.
Includes bibliographical references (p. 391-398) and index
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future
9780470107416 (cloth) 0470107413 (cloth)
Retail trade--Management
Specialty stores--Management
HF5429 / .S37 2007
Specialty shop retailing : everything you need to know to run your own store / [book] Carol L. Schroeder - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2007. - xviii, 412 p. : ill.
Includes bibliographical references (p. 391-398) and index
Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future
9780470107416 (cloth) 0470107413 (cloth)
Retail trade--Management
Specialty stores--Management
HF5429 / .S37 2007
