Visual merchandising for fashion /
Bailey, Sarah
Visual merchandising for fashion / [book] Sarah Bailey; Jonathan Baker - London: Bloomsbury Academic, 2014. - 192 p. : ill
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles
9782940496129
Fashion merchandising
Display of merchandise
Mode -- Marchandisage
HF6161 / .B354
Visual merchandising for fashion / [book] Sarah Bailey; Jonathan Baker - London: Bloomsbury Academic, 2014. - 192 p. : ill
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles
9782940496129
Fashion merchandising
Display of merchandise
Mode -- Marchandisage
HF6161 / .B354
