New products management/
Crawford, C. Merle
New products management/ [book] C Merle Crawford; C Anthony Di Benedetto - Eleventh edition - English : , c2014. - 588 P
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
9789814577106 9814577103
New products -- Management.
HD69.N / C899 2014
New products management/ [book] C Merle Crawford; C Anthony Di Benedetto - Eleventh edition - English : , c2014. - 588 P
Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book.
9789814577106 9814577103
New products -- Management.
HD69.N / C899 2014
