Crafting and executing strategy: the quest for competitive advantage: concepts and readings /
Thompson, Arthur A
Crafting and executing strategy: the quest for competitive advantage: concepts and readings / [book] Crafting and executing strategy Thompson, Arthur A - Twentieth edition - New York, NY: McGraw-Hill Education, c2015. - ill
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process
9781259297076 1259297071
Strategic planning
Business planning
Internationales Management
HD30.28 / T252 2015
Crafting and executing strategy: the quest for competitive advantage: concepts and readings / [book] Crafting and executing strategy Thompson, Arthur A - Twentieth edition - New York, NY: McGraw-Hill Education, c2015. - ill
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students
9781259297076 1259297071
Strategic planning
Business planning
Internationales Management
HD30.28 / T252 2015
