Advertising and promotion: an integrated marketing communications perspective/
Belch, George Edward
Advertising and promotion: an integrated marketing communications perspective/ [book] Schilling, Melissa A - 10. ed - New York, NY: McGraw-Hill, c2015. - 842 p
9789814575119 9814575119
Advertising
Sales promotion
Communication in marketing.
HF5823 / .B428
Advertising and promotion: an integrated marketing communications perspective/ [book] Schilling, Melissa A - 10. ed - New York, NY: McGraw-Hill, c2015. - 842 p
9789814575119 9814575119
Advertising
Sales promotion
Communication in marketing.
HF5823 / .B428
