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Solomon,Michael R

Consumer behavior: buying, having, and being / [book] Michael Solomon - 10th ed - Boston: Pearson, 2013. - 639 p. : ill

ISBN: 9780273767312

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Diffusion of innovations

LC Class. No.: HF5415.3 / .S228 2013