Consumer behavior and culture : consequences for global marketing and advertising /
Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / [book] Marieke de Mooij - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. : ill.
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Includes bibliographical references and index
9781412979900 (pbk.)
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
HF5415.32 / .M817 2011
Consumer behavior and culture : consequences for global marketing and advertising / [book] Marieke de Mooij - 2nd ed. - Thousand Oaks : SAGE Publications, c2011. - xv, 401 p. : ill.
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Includes bibliographical references and index
9781412979900 (pbk.)
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing
HF5415.32 / .M817 2011
