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Cravens, David W.

Strategic marketing / [book] David W. Cravens, Nigel F. Piercy - 10th ed. - Boston : McGraw-Hill, c2013. - xvii, 726 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780071326230

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.135 / .C898 2013