Managing the China challenge : how to achieve corporate success in the People's Republic /
Lieberthal, Kenneth, G.
Managing the China challenge : how to achieve corporate success in the People's Republic / [book] Kenneth Lieberthal - Washington, D.C. : Brookings Institution Press, c2011. - xviii, 149 p. : ill.
Includes bibliographical references (p. 133-141) and index
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"
9780815724483
International business enterprises--China
Business planning--China
China--Commercial policy
China--Economic policy--2000-
HD2910 / .L716 2011
Managing the China challenge : how to achieve corporate success in the People's Republic / [book] Kenneth Lieberthal - Washington, D.C. : Brookings Institution Press, c2011. - xviii, 149 p. : ill.
Includes bibliographical references (p. 133-141) and index
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"
9780815724483
International business enterprises--China
Business planning--China
China--Commercial policy
China--Economic policy--2000-
HD2910 / .L716 2011
