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Walker, Orville C.

Marketing strategy : a decision-focused approach / [book] Orville C. Walker, John W. Mullins - 7th ed - Boston : McGraw, c2010. - xxi, 551 p. : chiefly col. ill.

ISBN: 9780071267762 007126776X

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .W182 2010