What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win /

Sander, Peter J.

What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win / [book] Peter Sander - New York : McGraw-Hill, c2012. - xx, 215 p.

Includes index

Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand

Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment

9780071792745 (alk. paper) 0071792740 (alk. paper)


Jobs, Steve, 1955-2011


Apple Computer, Inc.--Management


Leadership
Creative thinking

HD57.7 / .S257W