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Gorchels, Linda

The product manager's handbook / [book] Linda Gorchels - 4th ed. - New York : McGraw-Hill, 2012. - viii, 392 p. : ill.

Includes bibliographical references and index

ISBN: 9780071772983 (alk. paper) 0071772987 (alk. paper)

Subjects--Topical Terms:
Product management
New products--Marketing

LC Class. No.: HF5415.15 / .G636P 2012