มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Vivian, John

The media of mass communication / [book] John Vivian - 11th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxxvi, 478 p. : ill. (some col.)

Includes bibliographical references and index

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics

ISBN: 9780205029587 (pbk.) 0205029582 (pbk.)

Subjects--Topical Terms:
Mass media
Mass media--Technological innovations
Mass media--Social aspects
Communication--Technological innovations
Mass media and culture

LC Class. No.: P90 / .V53 2013