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Bull, Andy, 1956-

Brand journalism / [book] Andy Bull - London : Routledge, 2013. - 277 p.

Includes bibliographical references

ISBN: 9780415638098 (hardback) 9780415638104 (pbk.)

Subjects--Topical Terms:
Branding (marketing)
Advertising

LC Class. No.: HF5415.1255 / .B935 2013