Marketing management /
Kotler, Philip
Marketing management / [book] Philip Kotler, Kevin Lane Keller - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill.
Includes bibliographical references and index
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
9780132102926 0132102927
Marketing--Management
HF5415.13 / .K874M 2012
Marketing management / [book] Philip Kotler, Kevin Lane Keller - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill.
Includes bibliographical references and index
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
9780132102926 0132102927
Marketing--Management
HF5415.13 / .K874M 2012
