The consumer mind : brand perception and the implication for marketers /
Martinez, Pepe, 1960-
The consumer mind : brand perception and the implication for marketers / [book] Pepe Martinez - Philadelphia : Philadelphia : Kogan Page, c2012. - 178 p.
Includes bibliographical references (p.[171]-172)
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainmental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind
9780749465704 9780749465711 (ebook)
Consumers--Psychology
Neuromarketing
Branding (marketing)
Marketing--Psychological aspects
HF5415.32 / .M385 2012
The consumer mind : brand perception and the implication for marketers / [book] Pepe Martinez - Philadelphia : Philadelphia : Kogan Page, c2012. - 178 p.
Includes bibliographical references (p.[171]-172)
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain
9780749465704 9780749465711 (ebook)
Consumers--Psychology
Neuromarketing
Branding (marketing)
Marketing--Psychological aspects
HF5415.32 / .M385 2012
