Branded beauty : how marketing changed the way we look /
Tungate, Mark, 1967-
Branded beauty : how marketing changed the way we look / [book] Mark Tungate - Philadelphia, PA : Kogan Page, c2011. - viii, 277 p.
Includes bibliographical references (p. [257]-258) and index
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
9780749461812 9780749461829
Cosmetics industry
Branding (marketing)
Advertising--Cosmetics
HD9970.5.C672 / T926 2011
Branded beauty : how marketing changed the way we look / [book] Mark Tungate - Philadelphia, PA : Kogan Page, c2011. - viii, 277 p.
Includes bibliographical references (p. [257]-258) and index
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
9780749461812 9780749461829
Cosmetics industry
Branding (marketing)
Advertising--Cosmetics
HD9970.5.C672 / T926 2011
