Mass media in a changing world /
Rodman, George R., 1948-
Mass media in a changing world / [book] George Rodman - 3rd ed. - Boston : McGraw-Hill Higher Education, 2009, c2010. - xxvii, 512 p. : ill. (chiefly col.)
Includes bibliographical references and index
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality
9780073511955 (alk. paper) 0073511951 (alk. paper)
Mass media
P90 / .R596 2010
Mass media in a changing world / [book] George Rodman - 3rd ed. - Boston : McGraw-Hill Higher Education, 2009, c2010. - xxvii, 512 p. : ill. (chiefly col.)
Includes bibliographical references and index
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality
9780073511955 (alk. paper) 0073511951 (alk. paper)
Mass media
P90 / .R596 2010
