The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Knapp, Duane E.
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / [book] Brand promise Duane E. Knapp - New York : McGraw-Hill, c2008. - xix, 264 p. : ill.
Includes bibliographical references (p. 247-253) and indexes
9780071494410 0071494413
Brand name products
Customer relations
Customer services
HD69.B7 / K623 2008
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / [book] Brand promise Duane E. Knapp - New York : McGraw-Hill, c2008. - xix, 264 p. : ill.
Includes bibliographical references (p. 247-253) and indexes
9780071494410 0071494413
Brand name products
Customer relations
Customer services
HD69.B7 / K623 2008
