The 7 triggers to yes : the new science behind influencing people's decisions /
Granger, Russell H.
The 7 triggers to yes : the new science behind influencing people's decisions / [book] Seven triggers to yes Russell H. Granger - New York : McGraw-Hill, c2008. - xviii, 249 p. : ill.
Includes index
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
0071544372 (alk. paper) 9780071544375 (alk. paper)
Business communication--Psychological aspects
Persuasion (Psychology)
Management--Psychological aspects
HF5718 / .G758 2008
The 7 triggers to yes : the new science behind influencing people's decisions / [book] Seven triggers to yes Russell H. Granger - New York : McGraw-Hill, c2008. - xviii, 249 p. : ill.
Includes index
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
0071544372 (alk. paper) 9780071544375 (alk. paper)
Business communication--Psychological aspects
Persuasion (Psychology)
Management--Psychological aspects
HF5718 / .G758 2008
