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Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.]. - European Edition - London : McGraw-Hill/Irwin, c2013. - xliv, 630 p. : col. ill., map

Includes bibliographical references and indexes

ISBN: 9780077137236 007713723X

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

LC Class. No.: HD30.28 / T525C 2013