The global marketing imperative /
Czinkota, Michael R.
The global marketing imperative / [book] Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant - Lincolnwood, Ill., USA : NTC Business Books, c1995. - viii, 308 p. : ill.
Includes bibliographical references (p. 279-284) and index
0844235504
Export marketing--Management
International business enterprises--Management
HF1416 / .C998
The global marketing imperative / [book] Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant - Lincolnwood, Ill., USA : NTC Business Books, c1995. - viii, 308 p. : ill.
Includes bibliographical references (p. 279-284) and index
0844235504
Export marketing--Management
International business enterprises--Management
HF1416 / .C998
