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Kotabe, Masaaki

Global marketing management / [book] Masaaki Kotabe, Kristiaan Helsen - 4th ed. - Hoboken, NJ : Wiley, c2008. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps

Includes bibliographical references and index

ISBN: 9780471755272 (pbk. : alk. paper) 0471755273 (pbk. : alk. paper)

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management

LC Class. No.: HF1416 / .K87 2008