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Walker, Orville C.

Marketing strategy : a decision-focused approach / [book] Orville C. Walker, John W. Mullins - 8th ed - Boston : McGraw-Hill/Irwin, c2014. - xx, 346 p. : chiefly col. ill.

ISBN: 1259010902 9781259010903

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .W182 2014