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Solomon, Michael R.

Marketing : real people, real choices / [book] Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - 7th ed. - Boston : Pearson, c2008. - 594 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 9780132494021 0132494027

Subjects--Topical Terms:
Marketing--Vocational guidance

LC Class. No.: HF5415.35 / .S65 2012