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Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management / [book] Johny K. Johansson - Boston : McGraw-Hill, 2009. - xix, 662 p. : ill.

ISBN: 0256160511

Subjects--Topical Terms:
Export marketing
Export marketing--Management

LC Class. No.: HF1416 / .J65