Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / [book] Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, - 6th ed. - Australia : South-Western, 2013. - xiii, 497 p. : ill.
0618264825
Consumer behavior--Psychological aspects
HF5415.32 / .H867 2013
Consumer behavior / [book] Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, - 6th ed. - Australia : South-Western, 2013. - xiii, 497 p. : ill.
0618264825
Consumer behavior--Psychological aspects
HF5415.32 / .H867 2013