มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

McDaniel, Carl

Introduction to Marketing / [book] Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 12th ed. - Mason, OH : Thomson/South-Western, c2013. - xxviii, 835 p. : ill.

Includes bibliographical references and index

ISBN: 9781133273875 1133273874

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415 / .M134 2013