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Boyett, Joseph H.

The guru guide to marketing : a concise guide to the best ideas from today's top marketers / [book] Joseph H. Boyett and Jimmie T. Boyett - Hoboken, N.J. : John Wiley & Sons, c2003. - xiv, 252 p. : ill.

Includes bibliographical references (p. 239-245) and index

ISBN: 0471213772

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .B791 2003