มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Parry, Mark E. 1957-

Strategic marketing management : a means-end approach / [book] Mark E. Parry - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. - McGraw-Hill executive MBA series .

Includes bibliographical references and index

ISBN: 0071372229

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .P336