Winning in Asia : strategies for competing in the new millennium /

Williamson, Peter J.

Winning in Asia : strategies for competing in the new millennium / [book] Peter J. Williamson - Boston, Mass. : Harvard Business School Press, c2004. - ix, 261 p. : ill.

Includes bibliographical references and index

Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality

0875846203


Business enterprises--East Asia
International business enterprises--East Asia
Business enterprises--Southeast Asia
International business enterprises--Southeast Asia
Competition, International
Industrial management

HD2906 / .W732